Starting point 01
An idea on a napkin.
You've explained it at three dinners and built nothing. Start at week zero and find out, in two days, whether it deserves the other twenty-eight.
Take your idea
to market in
30Days.
A self-serve programme for anyone with an idea they keep not starting. Each day gives you one specific job, from checking the idea is worth it to taking your first payment. Templates, weekly audio from Charlie and a $597 price, so the only decision left is whether you start.
Founding price until 1 December. Then $750.
- Day 1
Validate your idea
- Day 10
Define your offer
- Day 20
Build and test
- Day 30
Get your first payment
Stay Humble
You don’t need a perfect idea. You need to know what to do next.
Where are you starting from?
Starting point 02
A half-built thing.
It exists, mostly. It has never met a paying customer. Stop polishing, set the offer, and put it in front of ten people who might buy it.
Starting point 03
Something new inside a company.
The business wants something launched and nobody wants a six-month steering committee. Your team gets one job a day and a process it can start on Monday.
The Humble entrepreneur
You do not have to know everything. You have to be willing to find out.
Arrogance makes you defend the idea. Humility makes you listen to customers, change what isn't working, and keep going until something clicks for you and for them. It is also cheaper.
Thirty days is enough to swap guessing for knowing, and an idea for something real people can buy.
One month.
One job a day.
No guessing.
Understand it, shape it, build the smallest version, then sell it.
Stage 01
Understand.
- The idea.
- The problem.
- The market.
- The person.
The month, week by week.
Week zero
Is it worth it. The idea, the person, the market. Two days, straight answer.
Week one
The offer. What you sell, to whom, for how much, and why they'd say yes.
Week two
First customers. Find ten people who want it before you build any more of it.
Week three
The minimum. Build only what the ten need. Nothing else.
Week four
Launch and sell. Go live. Take money. Write the Launch Record.
Each week comes with audio from Charlie, the templates for every step, and a letter to read when you want to stop. Most people want to stop around day eleven.
It's a system,
not a course.
A course tells you things. This hands you the next job, the template to do it with, and someone to talk you out of quitting.
Templates for every step.
Offer, pricing, outreach, build scope and launch day, already laid out. You fill in the blanks instead of staring at a blank page.
Audio guidance from Charlie.
One session a week, so the hard decisions come with an actual opinion attached. What he'd say if he were sitting next to you.
A letter for day eleven.
Most people want to quit around day eleven. This letter is waiting for you when you do.
The Launch Record.
On day 30 you write down what you launched, to whom, and what happened. A busy month becomes evidence you can use.
Judgment you'd otherwise pay for with a year.
Humble was built by Charlie Lass. He has started multiple companies, exited three, taught entrepreneurship at MIT for six years, written books about it and sat with more than 750 founders while they worked out what to do next. 'Idea to Market in 30 Days' is what he'd tell you if you had him for a month. You don't need him for a month. You need this program and one dedicated month to change your life.
More about CharlieWant company, or someone to build it? We do that too.
Start here
The 30 Days
The whole method, one job a day, for one payment. Start the day you buy.
$597
Founding price until 1 December. Then $750.
Fractional Founder, $3,999 a month.
For people who work better with someone watching. A weekly call, same-day answers, and nobody letting you lose a week to doubt.
Built For You, from $30,000.
You have the budget, not the team. We build the product and brand with you, to a fixed scope and price.
Be Heard, from $1,500 a month.
You launched it. Now somebody needs to hear about it. We grow the audience, mostly on LinkedIn.
Membership, $200 a month from December.
For after the launch, when it gets quieter and harder: the Edge archive, a monthly session with Charlie, and the other founders.
The Humble Edge
One useful advantage, every Sunday.
One short email on Sunday with one thing worth knowing, using, reading or stealing for your business. Not a roundup of fourteen links.
How to validate a business idea
Read it on The Edge
I've launched things that worked and things that didn't, and the difference was almost never the idea. Success or failure is defined by how fast you find out what's wrong. Thirty days is enough to find out. It's less than most people spend debating on whether or not to start.
Charlie Lass, Founder of Humble; author of You Suck and Your Ideas Are Terrible.